Simple’s Biggest Ever Consumer Experience Launch Spotlights New SPF Release

At Outernet London, we thrive on creating experiences that go beyond the ordinary - and our activation for Simple proved just how powerful that can be.

To launch Simple Skincare’s UV Fluid SPF 50, we transformed our entire district into the Whatever the Weather Experience, an immersive world where:

🌧 Visitors walked through a rain room
☀️ Relaxed in a summer garden
🎯 Enjoyed games, giveaways, free sorbet & photo-worthy moments
🎙 And tuned in to a live SheerLuxe podcast

The results? Nothing short of remarkable:

☼ 99% recognised the Simple skincare brand
☼ 84% linked it to the new SPF product
☼ 92% said they’re now more likely to purchase
☼ 88% are more likely to spread the word

A huge thank you to 2CV, Mindshare UK, Unilever, simple skincare, Pixel Artworks, SEEN Group and everyone who helped make this vision a reality - including our brilliant Outernet London team.

🔗 Looking to bring your next brand experience to life? Get in touch with us to make it happen!