Insights
Outernet by numbers
94%
Visitors said physical experiential had a positive emotional impact and lifted their mood.
120m visitors
Visit the Outernet district every year making it the most visited cultural attraction in the UK.
70%
Outernet visitors are ABC1
(source: 2CV)
78%
Visitors would recommend Outernet to friends and family.
40%
Visitors have either shared content from Outernet or plan to share.
Average footfall
Insight reports
10 million visitors enjoy experiences in The Now Building every year, with more than 120 million visitors passing through the Outernet district.
Daily footfall
The Now Building
27.37k
Source: Meshh
Now Trending
17.33k
Source: Meshh
Digital Out of Home
475.05k
Source: Virgin O2 (Non Unique)
Weekly footfall
The Now Building
191.09k
Source: Meshh
Now Trending
121.54k
Source: Meshh
Digital Out of Home
3.29m
Source: Virgin O2 (Non Unique)
Monthly footfall
The Now Building
828.36k
Source: Meshh
Now Trending
524.26k
Source: Meshh
Digital Out of Home
15m
Source: Virgin O2 (Non Unique)
