Insights
Outernet by numbers
94%
Visitors said physical experiential had a positive emotional impact and lifted their mood.
80m+ visitors
Visit the Outernet district every year making it the most visited cultural attraction in the UK.
75%
Outernet visitors are ABC1
(source: 2CV)
90%
Visitors would recommend Outernet to friends and family.
50%
Visitors have either shared content from Outernet or plan to share.
Insight reports
We know our audiences
From event satisfaction to brand engagement, discover the measurable difference Outernet makes.
In summary:
- We attract highly affluent audiences: 75% of all visitors ABC1.
- The majority of those visiting are under 44, with an average age of 35.
- Most of our visitors are from the UK, predominantly Londoners but also domestic tourists. 27% are international tourists, predominantly Europe and USA.
- The experience at Outernet is reported as hugely positive, with the vast majority of visitors reporting that they would recommend Outernet to others.
- Brand advocacy shows in behaviour too: 40% of visitors share content socially following a visit mainly via Instagram, followed by TikTok.
- Audience data collection is supported through the deployment of spatial sensor devices to increase granular location accuracy based on the mobile devices of visitors in our catchment area.
Detailed insights reports are provided by independent audience research experts 2CV.
