First Baby Shark Interactive Experience Opens at Outernet

This Easter, Baby Shark’s first interactive, immersive experience in the UK is coming to Outernet London, with families able to enjoy the unique show for free. The show will feature an interactive Easter Egg Hunt, along with the characters from the Baby Shark universe.

Released in 2016 by The Pinkfong Company, “Baby Shark Dance” has surpassed 16 billion views on YouTube, becoming the most-watched video on the video platform. The song has also been certified 5× Platinum by the British Phonographic Industry (BPI) and has charted on the Billboard Hot 100, capturing the hearts of millions of children around the world.

The experience will be housed in the Now Trending building, with a 20-minute looping journey, along with the immersive Easter Egg Hunt.

Plan your visit:

🎥 Baby Shark (with The Pinkfong Company)
💸 Free, no booking needed
🕗 Daily from 9am – 12pm (20-minute looping experience)
📆 30th March – 10th April 2026
📍 The Now Trending Building
🚆 Tottenham Court Road Station

Jessica Dracup-Holland, Outernet Chief Marketing Officer said:

"Outernet is the UK’s most visited tourist attraction, attracting millions of families each year to marvel at remarkable, custom-made shows projected onto floor-to-ceiling, 16k definition screens. This Easter, mornings will be dedicated to the youngest generation, with Baby Shark’s Easter Splash bringing to life all their favourite characters. It’s free to visit and the ideal way to get your day off to the perfect start during the holidays.” 

Gemma Joo, Chief Business Officer at The Pinkfong Company said: 

“We’re excited to bring Baby Shark’s Easter Splash to Outernet London and create an immersive, family-friendly experience within one of the city’s most dynamic digital spaces. By blending storytelling with large-scale visuals and interactive elements, we aim to offer a shared experience that families can enjoy together this Easter.”