This week, Outernet is proud to welcome BTS ARMY MADANG to our district, transforming our spaces into an immersive destination for fans celebrating the London stop of the BTS ARIRANG WORLD TOUR.
Running from 8th to 10th July, the activation brings together entertainment, technology and culture across multiple spaces. Enjoy immersive fan experiences, exclusive merchandise, interactive installations, personalised keepsakes, and the Samsung Electronics Galaxy Experience, while Now Trending hosts the Korean Tourism Organization's Imagine Your Korea! pop-up, inviting guests to explore Korean culture through music, dance and interactive experiences.
Designed to bring fans together in the heart of London, this multi-day takeover showcases how Outernet's digital-first environment can create memorable brand experiences at scale.
A huge thank you to all of our partners and teams who have brought this incredible activation to life. We can't wait to welcome thousands of BTS ARMY through our doors over the coming days.
