Outernet offers a unique high-impact canvas for brand storytelling

Working with brands, we deliver unique experiences that evolve the nature of experiential advertising. Situated in the heart of London at the crossroads of Oxford Street and Tottenham Court Road, Outernet London has an estimated footfall of over 100M per year.

8K Resolution screens
Ultra HD Broadcast capability
100M+ Footfall per year
Marc Jacobs advertising at The Now
Boss advert at The Now

Future of brand storytelling

Outernet offers a mix of experiential, DOOH and broadcast experiences on an epic scale. Through our unique LED screen canvas and 360 degree environment, we provide brands unique story-telling formats that evolve the future of advertising.

A global network

The first Outernet district is in central London at the intersection of Oxford Street and Tottenham Court Road. As we grow into a global network we will offer brands simultaneous access to a global audience, driving unrivalled impact and awareness.

Prime location

Each Outernet district will be located in the heart of the world’s most exciting cities, presenting huge footfall and cultural significance. Nine target city locations have been identified across the globe.

Latest technology

The era of AR, VR and web3 has arrived. These culture-busting technologies require a space where retailers, entertainers and consumers can experience their benefits. Outernet facilitates these emerging technologies.

Outernet Vista screen image Ford
Outernet Peugeot Launch in Now Trending
Korea Tourism Takeover in Outernet's Now Building

Brand partnerships Discover brand storytelling with impact

Outernet is uniquely positioned as the focal point for integrated brand activations. We're building a global network specifically to enable brand storytelling on an unprecedented scale. Global product launches, live events, pop-up sampling, and celebrity endorsements. Brand moments work best when developed in creative and commercial partnership with Outernet’s world-class creative team and unique production capabilities.

Tentpole moments

Outernet’s prime location, multiple spaces and advanced technical capabilities make it one of the world’s most exciting environments for tentpole brand moments. From product launches, to new collections, to the latest releases, we create unrivalled experiences that drive impact and awareness.

Global impact

Outernet London is one of the UK's most visited attractions with an estimated footfall of over 100m per year. Brand activations are extensively captured on camera-phones and shared, driving global reach and huge earned media value according to Brandwatch.

Screening events

Outernet offers facilities for a wide array of screening events including film premieres, season finales, trailer launches and immersive showcases. Media and talent hospitality are expertly tailored for each event.

Connected retail

Outernet's Now Building has two pop-up units lined with LED screens, connected to the main atrium. They enable brand partners to connect physical with digital, creating environments for product-trial and sampling that lead to product purchase.

Partner

Interested in advertising or brand partnerships?

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