Bringing the Scottish Highlands to Outernet: A Live Music Experience Like No Other

Outernet took audiences on a journey from the rugged beauty of the Scottish Highlands to the heart of London thanks to cutting-edge live streaming technology. Virgin Media O2’s gig was broadcast directly into Outernet, one of the most advanced immersive venues in the UK.

Outernet’s 360-degree wraparound screens and world-class audio transformed live streaming into something far beyond a “watch party”, but an environment built to amplify emotion, making viewers feel as if they were with the artist, surrounded by the raw energy of the Highlands.

This campaign helped demonstrate what’s possible when content, creativity, and technology come together. Outernet isn’t just a venue, but a canvas for brand storytelling, innovation, and engagement. Imagine bringing your campaign to life with the same scale, immersion, and emotional pull that this campaign clearly presented.

Virgin Media O2’s collaboration with Outernet demonstrates a future of live events: boundary-pushing, hyper-connected, and designed to leave a lasting impression. By streaming directly from one of the UK’s most iconic landscapes into one of London’s most innovative venues, we’re bridging geography and technology to create experiences that resonate across audiences.

Interested in running campaigns where immersive media and next-generation connectivity combine to create unforgettable moments? Reach out to our team here and we’ll get right back to you.