Life in Digital Podcast: Why DOOH and Experiential Work Better Together
As audiences become increasingly selective with their attention, brands are under pressure to move beyond screen-first strategies and create experiences that resonate in the real world.
Lisa Miles, Director of Strategic Growth, Insights & Engagement at Outernet London, featured on the latest episode of the Life in Digital podcast, exploring the growing power of DOOH and experiential marketing when they work in partnership.
In the episode, Lisa shares her perspective on how fragmented media consumption and digital fatigue are accelerating demand for immersive, real-world brand experiences. Drawing on standout campaigns such as JAECOO UK x Jurassic World and the award-winning Samsung Galaxy Experience, she explains why multi-sensory activations don’t just capture attention, but build emotional connection, delivering measurable brand uplift, and can even influence consumer behaviour.
The conversation also unpacks:
Why DOOH and physical activations are most effective when designed as a single, connected strategy
How brands can strike the right balance between screens and live experience
Why technology should amplify human connection, not compete with it
For marketers navigating a screen-saturated landscape, this episode offers clear, practical insight into how brands can cut through, earn attention, and create impact beyond impressions.
Listen to the episode on Spotify: Attention IRL: The Future of Brand Connection with Outernet’s Lisa Miles - Life in Digital | Podcast on Spotify
