Diptyque launches Light on and Time off campaign with Outernet

Diptyque celebrated its iconic classic candle with a poetic invitation to slowness and contemplation in the heart of central London. This extended film portrayed on Outernet’s DOOH is a window into the real-life 50-hour burning cycle of their classic candle, through day and night. Slowing down becomes a creative act and contemplation of a fulfilling experience.

Envisioned as an artistic, sensorial object, Diptyque’s classic candle timelapse captures the transformation of wax and the dance of the flame within a suspended temporality, almost hypnotic.

Light on, time off speaks of the discreet, but transcendent power of lighting a candle and reminds us that ultimate luxury is about a sense of time out of time, when your inner world becomes louder than the outside world as the spark glows. 

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