How Outernet is Creating an Ecosystem for London’s Music Industry
Our recent article with the Metro highlights how Outernet is positioning itself as a transformational hub for the city’s music industry.
London’s live music scene has been under strain since the pandemic, with grassroots venues especially concerned about the future. This has been campaigned by Metro and the Mayor of London to spotlight this challenge.
As Outernet London incorporates a historical area for the music-industry (Denmark Street) and has over 80 million visitors per year, its position as a cultural ecosystem is perfectly primed to help support the campaign driving the regeneration of London’s live music scene
CEO Philip O’Ferrall highlights Outernet’s strategy of creating:
“an ecosystem of like-minded people and brands underpinned by culture.”
He emphasises linking artists and fans more directly (through free pop-ups, meet-and-greets) and the ability for fans to engage beyond just watching a show helps the industry grow.
A few most recent artist visits include major names (Ed Sheeran, Yungblud, Biffy Clyro, Oasis) and new retail/pop-up experiences (e.g., a Yungblud shop on Denmark Street).
Globally, Outernet is already looking beyond London: 25% of visitors are overseas; and with massive social media reach and more than 60 free exhibitions and 41 artists supported; there are plans for global rollout of similar venues and this will only help continue to support the music industry into 2026 and beyond.
Read the full Metro interview via Metro’s website or explore our venues and spaces at Outernet B2B.