MotoGP Stages First Immersive Watch Party at Outernet for Dutch Grand Prix

MotoGP brought the Dutch Grand Prix to the heart of London on Sunday June 28 with the sport's first public watch party, transforming Outernet London's Now Building into a full immersive race-day experience.

Created in partnership with TNT Sports, the activation saw fans surrounded by 360-degree race coverage paired with state-of-the-art audio to recreate the speed, intensity and atmosphere of one of MotoGP's most iconic races at the TT Circuit Assen.

The event is the first of a number of MotoGP activations at Outernet and across the UK this summer to help build momentum and awareness ahead of the British Grand Prix at Silverstone on August 8 & 9, giving fans in the UK a new way to connect with the sport in the lead-up to the home race.

Kelly Brittain, Managing Director of Global Marketing at MotoGP said:

“This is about reimagining how fans experience MotoGP. Outernet gives us the opportunity to take the sport beyond the circuit and into the heart of a global city, creating a fully immersive environment where fans can feel the speed, intensity and emotion of race day in a completely new way. It’s an exciting step in how we continue to grow MotoGP’s reach and connect with new audiences in an important market.”

Scott Young, EVP, Warner Bros. Discovery Sports Europe said:

“As the official broadcaster of MotoGP in the UK, we're delighted to partner with MotoGP and Outernet to give fans a unique way to experience the Dutch Grand Prix in London. MotoGP consistently delivers some of the most spectacular and unpredictable action in global sport, and this event is a great example of how we can bring that excitement to audiences beyond the traditional broadcast.

"Whether you're a lifelong fan or discovering the championship for the first time, the Outernet watch party will showcase the incredible skill, speed and drama that make MotoGP such a compelling spectacle. In turn, this will help build anticipation for the British Grand Prix at Silverstone in August which we are privileged to broadcast to millions of people across the UK via our channels and platforms.”

Rowena Maddock, Commercial Director, Experiential, Events & Venue at Outernet said:

“MotoGP is a sport built on speed, spectacle and emotion, making it a natural fit for Outernet. We’re thrilled to partner with MotoGP and TNT Sports to showcase how immersive technology can transform live sport into a world building experience, bringing the excitement of race day to fans in the heart of London and beyond.”

MotoGP comes to the iconic Silverstone circuit on 7-9 August.