Outernet Launches Premium London Screens Into The Programmatic Space
Outernet has officially brought its premium central London digital screens into the programmatic ecosystem, giving advertisers access to nine high-impact digital canvases that generate over 233 million monthly impressions, representing 2.5% of the UK’s digital OOH market inventory.
Outernet is proud to now be working with VIOOH, Perion and Place Exchange which in turn gives advertisers access to the main DOOH and omnichannel DSPs globally.
Outernet Vista Screens face North towards Oxford Street and West onto Charing Cross Road
The portfolio includes the external-facing Landing and Vista screens alongside the spectacular Now Building, offering brands unrivalled visibility in one of London’s most iconic locations. With real-time audience measurement and optimisation, advertisers can ensure maximum efficiency and impact across every campaign.
The first programmatic campaigns have already launched including Etihad and Solomon, with further campaigns set to follow in the months ahead.
Unlocking New Possibilities for Brands
By entering the programmatic supply chain, Outernet opens up new opportunities for brands to connect with millions of London visitors each year. Programmatic buying brings enhanced flexibility, precision targeting, and dynamic creative opportunities, ensuring campaigns are not only seen but also resonate.
Outernet is more than a media site: it’s the UK’s most culturally visited attraction, drawing over 80 million visitors annually. Bringing this unique, high-footfall environment into programmatic DOOH enables advertisers to pair scale with cultural relevance, delivering messaging that feels timely, local, and aligned to audience context.
A Step Forward for Programmatic DOOH
Programmatic DOOH is rapidly becoming a central pillar of omnichannel strategies. As advertisers look for more agile, data-led solutions, the ability to combine dynamic creative, contextual triggers, and real-time responsiveness with real-world impact is a powerful advantage.
Outernet is investing in this future by focusing on elevating the potential of programmatic DOOH, merging premium environments with cutting-edge data capabilities to help brands deliver campaigns that not only reach but truly connect. To find out more about our programmatic offering, please reach out to [email protected]