Outernet London Opens Up to Naming Rights Partners

Outernet, the most visited cultural attraction in the UK, has announced for the first time its search for a naming rights partner with branding opportunities across the entire Outernet district - right in the heart of central London. As well as more than 80 million people per year visiting Outernet, it has immense reach on social and earned media channels: in 2025 this has already exceeded 950 million.

Outernet boasts the most advanced screens in the world and comprises the flagship The Now Building with four storey high floor to ceiling wraparound screens spanning 23,000 sq. feet. It is joined by the Now Trending building offering brands a more intimate digital canvas. Numerous smaller pop up spaces are part of Outernet - all with the world class screen technology.

Outernet also features the 2000 capacity HERE at Outernet, the largest venue to be built in central London since the 1940s and the grassroots venue The Lower Third so named in honour of David Bowie’s first group.

On average, a new naming rights partner will benefit from a 30% + increase in consideration after the first 12 months and a lift of 30% + in favourability amongst people attending events and activations making it an incredibly powerful addition to a marketing programme.

As well as exclusive IP and designation, the naming rights partner will have a rare opportunity to have the brand integrated into the fabric of Outernet throughout both the interior design of the building and customer journey. Each partnership is different and Outernet will collaborate with the naming rights partner to tailor the right asset mix.

Since launch brands that have worked with Outernet using the immense screens include Samsung, Paramount, Amazon, Netflix, McDonalds, Audi, Burberry, Spotify, Dove, L’Oreal and many more. AB CarVal, a global investment manager with approximately $19 billion of assets under management, is the main financial stakeholder of the Outernet business.

Philip O’Ferrall, CEO of Outernet said:

“The brand that takes up the naming rights for Outernet will benefit from a bespoke activation strategy that places their brand front-and-centre in the most innovative as well as most visited cultural space in the UK. Nothing like Outernet exists so this really is a unique moment and opportunity for brands to tap into our huge audiences.”

M’hamad Chahir, MD AB CarVal said :

“We are proud to be the majority shareholder for Outernet and are excited about the continued growth of this remarkable offering. Working with a naming rights partner who can enjoy the pioneering way Outernet reaches many millions of people each year is something we are very energised about. We look forward to beginning those conversations.”