Programmatic is Transforming the DOOH landscape
Programmatic advertising is transforming the DOOH landscape - and our very own Chief of Sales, Tom Perrett joined VIOOH’s expert panel to set the record straight.
From misconceptions around CPMs to questions about measurement, the discussion cuts through the noise and highlights just how powerful and accessible premium DOOH has become when planned correctly.
At Outernet London, we see this every day: premium, data-driven media moments that deliver both reach and measurable outcomes for brands.
Ready to move beyond the myths and unlock the real potential of DOOH? Watch the full panel here:
Chief of Sales, Tom Perrett joined VIOOH's expert panel to discuss programmatic
Huge thanks to the talented group of industry leaders driving this conversation forward:
Tom Perrett, Chief of Sales, Outernet London, Charlie Haigh-Monk, UK Sales Director, Executive Channel Network (ECN), Mike English, Commercial Director, London Lites, Philippa Evans, Head of Programmatic Operations, JCDecaux UK, Jamie Ball, Managing Director UK, Elevision, Alycia Diggle, Programmatic Account Director, Zoom Media UK
