Discover Christmas 2025 at Outernet
Discover our programme of festive experiences to delight visitors of all ages - combining immersive storytelling, digital artistry and cultural moments in the heart of the West End.
Snowglobe Selfies
Snowglobe Selfies returns for Christmas. Have your photo taken and let the magic of AI sprinkle some festive cheer. Be sure to visit Now Trending between the 18th-24th December 1pm-8pm to experience this festive and personalised photo activation.
Ice Palace, transforms The Now Building into a breathtaking frozen kingdom. Enjoy a seven-minute journey guided by the Spirit of Christmas, featuring cinematic visuals, a life-sized gingerbread house, Santa’s Workshop and a magical snowfall moment.
The Butterfly Trail - one of our most popular exhibitions - returns for the festive period, offering visitors a magical, immersive journey through stunning digital butterflies.
A festive twist on one of our audience-favourite installations, Emoji Shower: Christmas Edition invites visitors to step into a snowstorm of Christmas emojis for a light-hearted holiday moment.
Emoji Shower: Christmas Edition at The Now Building
Nature Relaxation: Cozy Christmas
A calming visual experience for those seeking a quieter festive moment, Nature Relaxation: Cozy Christmas features warming winter scenes designed to offer a peaceful escape from the city’s pace.
Eating With Tod
Just outside, Eating With Tod - the viral foodie with 2.1M followers - has curated a brand-new festive food market, Tod's Festive Feast. The lineup brings together some of London’s most talked-about vendors, from Roll Boys Limited and From The Ashes BBQ to Beltane & Pop and Bread Ahead Bakery just to name a few. Think giant raclette melts, crème brûlée doughnuts and inventive holiday dishes. The market runs daily until December 28th.
