Outernet London is hosting a bold experiment in simplicity and provocation: Flat White or F*ck Off, a one-day pop-up challenging the cult of over-customisation.
The concept is simple - serve one perfectly crafted flat white, and nothing else. No syrups and no menu. Just speed, quality, and a clear point of view.
Developed by designer Charlie Hurst, content creator Tom Noble, and Lucia Sudlow of Ask The Impossible, the pop-up has already sparked lively debate online about choice fatigue and the limits of personalisation - and we’re proud to bring it to life in the heart of London at Outernet.
This is more than coffee; it’s a creative response to Rory Sutherland's satirical coffee concept idea brought to life, proving that sometimes bold simplicity cuts through the noise. Come experience the concept everyone’s arguing about, and decide where you stand!
🕗 Wed 28th Jan only
📍 Now Pop One
🚆 Tottenham Court Road Station