How Did I Get Here? Louis Tomlinson's New Album Drop at Outernet
On Sunday 25th January we launched How Did I Get Here? The Experience at Outernet London, celebrating the release of Louis Tomlinson’s latest album in a way only our immersive spaces can deliver.

Photo: vanessa.reidyphotography
Transforming our Now Trending space with album visualisers and an exclusive merch pop-up, we created a fully immersive experience that engaged fans on multiple levels - from visuals and music, to interactive moments.
The day reached an unforgettable peak when Louis Tomlinson made a surprise appearance, connecting directly with fans and creating a truly memorable moment. The pop-up remained open until 6PM, welcoming hundreds of attendees throughout the day.
