London's Greatest Advertising Competition Logo

Outernet London and the Evening Standard have joined forces to proudly present the ultimate challenge for advertising agencies and in-house brand teams. With a jaw-dropping prize of £1,000,000 up for grabs, this is an incredible opportunity to deliver real impact.

The Creative Challenge - Celebrating London's Diversity

London's greatest strength is its incredible diversity, and this competition aims to celebrate that uniqueness. We're challenging the advertising sector to push creative boundaries, break stereotypes, and bring high-impact content to the forefront, offering a major campaign in tandem across two Iconic London Media platforms, delivering reach via experiential, print and digital channels.

London’s Greatest Advertising Competition offers a million pound's worth of advertising across the screens of the Outernet district and Evening Standard platforms. The prize includes a hero advert in the flagship Now Building at Outernet which features 23,000sq feet of floor to ceiling screens. Evening Standard will offer cover wraps and their premium digital formats including Brand Stories. 

Entries open today (18th October) and close on 15th December. Agencies and in house creative teams can enter by going to the competition websiteThe winner stands to achieve amazing results and reach across Outernet and the Evening Standard and there will also be opportunities for a number of runners up. 

Following the Evening Standard’s Our London research the creative brief is asking brands to celebrate the rich diversity of London. The entries will be judged on creative excellence and response to the brief around diversity and showcasing how the campaign could drive positive societal change. 

Philip O’Ferrall, CEO Outernet London said:

“As we approach our first birthday we have attracted the world’s premier brands and created entertainment and cultural experiences that have drawn massive audiences. I’m thrilled we’ve joined forces with the Evening Standard to deliver a once in a lifetime opportunity for the winner to push the boundaries of creative innovation. More importantly we want to ask the advertising industry to deliver world class work with an authentic representation of diversity and deliver an inclusive message that represents London and its citizens.”

Dylan Jones, Editor In Chief Evening Standard said:

“Without doubt London is the most exciting city in the world. The people, the energy and the cultural diversity are all part of what makes it what it is. London is also home to some of the most iconic media brands. Today along with Outernet we launch this competition to give an opportunity for ad agencies and brands to harness the power of Outernet and the Evening Standard with innovation and excellence in mind.” 

 As well as Dylan Jones, entries will be judged by a selection of leaders from across the media sector including Jessica Dracup-Holland (Chief Marketing Officer Outernet London) Justine Simons OBE (Deputy Mayor for Culture and the Creative Industries) Puja Parmar (the Mayor of London Sadiq Khan Senior Advisor on Marketing) Naren Patel (CEO, Media for All), Jordan Schwarzenberger (Co-founder of Arcade Media) and Ann Wixley (Executive Creative Director at Wavemaker).

How to Enter:

The judges are looking for an advertising masterpiece that challenges stereotypes and celebrates London's diversity. The judging criteria is as follow:

  • Creativity of response (50%) 

  • Response to channel brief (i.e. consideration of the platform where the campaign is appearing. Meeting the creative spec of a full wrap for ES and an immersive experience for Outernet) (25%)

  • Response to diversity brief and potential impact of the creative for positive societal change (25%)

The judges will be looking for the potential to bring to life the boldest and most innovative concepts that will be potentially award winning and deliver real impact, with the potential to reshape the advertising landscape, proving that diversity is the heart of creativity.

Important Dates:
Submission Deadline: 5pm Friday 15th December

Winner Announcement: Monday 15th January

Remember, this is more than just a competition – it's an opportunity to challenge norms, embrace diversity, and redefine impactful advertising. Don't miss your chance to win £1,000,000 in advertising space and make a lasting impact on London's advertising scene.

Check out the full terms and conditions on the competition website (link above).

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