Re:Water the company behind the world’s first 100% recycled aluminium water bottle activated their major advertising campaign at Outernet. The activation also helped to remove over 2,000 PET single-use bottles from ending up in UK landfill. 

Re:Water advertising display at Outernet

The immersive pop-up experience gave consumers the chance to swap their environmentally damaging single use plastic bottle for a free 100% recycled aluminium Re:Water bottle of still or sparkling water that can be re:used, re:filled and re:cycled. With the average Londoner buying more than three plastic water bottles every week and 80% of the world’s plastic ending up in landfill, the need for a more sustainable solution is clear.

Ben Richardson, Co-founder of Re:Water said:

“The plastic bottle amnesty at Outernet has been an overwhelming success. Not only have we managed to save thousands of bottles from landfill, but we have also been able to highlight the benefits of Re:Water to thousands of consumers and also operators. We can’t wait to bring it back later in the year!”

Ben Richardson, Co-founder of Re:Water

Ben Richardson, Co-founder of Re:Water

Re:Water is the world’s first 100% recycled aluminium water bottle. Not only does the water benefit from the material, but the water itself is pure British spring water, which is bottled at source from their own spring in the UK. The aluminium bottle keeps water cooler and fresher for longer, and once finished, it can be refilled, reused, and recycled. The revolutionary aluminium design was developed in response to the growing global problem of single-use plastic.

Re:Water is now available in 3500 locations across the UK, including M&S, Caffe Nero, The National Trust, The Eden Project, David Lloyd Gyms, Lords Cricket Ground, and the Race to Zero project, all of which have helped to remove more than 161,000 tonnes of plastic from the eco-system.

For more information on Re:Water please visit

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