At the heart of Outernet London is the most advanced immersive screen technology in the world. As of February this year, average daily footfall across the Outernet district stood at 223,000 - or more than 1.5 million visitors per week.

Visitor observing Sister artwork by TSHA and Alice Bloomfield

Sister by TSHA and Alice Bloomfield

In Outernet’s flagship space The Now Building, which features 23,000 square feet of giant wrap-around, floor-to-ceiling 16K screens, footfall measurement showed average weekly visitors of 85,000. Based on this, yearly reach would be circa four million putting The Now Building in the top 5 visitor attractions in the UK according to recent figures released by ALVA (Association of Leading Visitor Attractions):

  1. The Crown Estate, Windsor Great Park, Berkshire - 5,636,844

  2. Natural History Museum (South Kensington) - 4,654,608

  3. The British Museum - 4,097,253

Outernet draws upon its state-of-the-art technology to provide audience engagement and demographics data, ensuring unparalleled performance metrics for brands and advertisers. Every day Outernet’s screens display immersive arts and cultural programming and high-impact advertising, creating unparalleled communal experiences and a platform for brands to engage with consumers in a way never previously possible. 

Burberry, Netflix and Amazon are just some of the major brands broadcast regularly across Outernet’s screens, while Porsche and GHD have developed cutting-edge experiential takeovers throughout the district and BMW and Panadol have partnered on Outernet’s longer term content experiences. 

Philip O’Ferrall CEO Outernet London said:

“To have this level of visitor numbers so early in the life of Outernet is incredibly encouraging. Our ambition when we built Outernet was to create something that democratised art and culture, that opened it up to everyone and enabled creatives and brands to tell stories in a completely new way. Along with the visitor numbers we have also seen very significant digital engagement with a brand reach of over 14 million from consumers and influencers sharing their unique experiences across social channels.” 

Sadiq Khan, Mayor of London, who has delivered important campaign messages on the screens, said: 

“As London's social and economic recovery continues, it is brilliant to see the centre of our city so bright and vibrant once again. I’m proud of the work we have delivered with Outernet, showcasing innovative content to Londoners and visitors on world-class screens. With the rising cost of living, it is fantastic to see cultural experiences remain accessible as Outernet’s Now Building is free to visit for all." 

With creative partnerships ranging from renowned movie director Ridley Scott through to the Royal College of Art, Outernet London is the first of a global roll-out with future districts set to be built in the US, Asia and Europe. Since opening the district has played host to an enormous range of immersive cultural and arts experiences. 

Woman pointing up at the Summer Palace display

The Summer Palace by Agustin Vidal Saavedra at The Now Building

People looking at the Spaces In-Between immersive experience

The Spaces In-Between by immersive experience studio Pixel Artworks with visual light artist Rupert Newman

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